TWICE’s “What Is Love?” MV Surpasses 900 Million YouTube Views
On February 11, K-pop powerhouse TWICE celebrated a major digital victory: their hit music video “What Is Love?” officially crossed the 900 million view milestone on YouTube. This marks the first time the nine-member girl group has achieved such staggering numbers for any of their MVs, bringing them ever closer to the coveted 1 billion view plateau.
Milestone Achievement for TWICE
Originally released on April 9, 2018, “What Is Love?” quickly cemented itself as a fan favorite thanks to its catchy melody, vibrant choreography, and relatable lyrics. Now, nearly six years later, the MV’s sustained popularity has propelled TWICE to new heights on the world’s largest video platform. The 900 million view count underscores TWICE’s global reach and the unwavering support of their dedicated ONCE fandom.
The Legacy of “What Is Love?”
Since its debut, “What Is Love?” has been celebrated for its playful concept and memorable visuals. The MV’s iconic classroom scenes and the members’ dynamic performances have inspired countless fan covers, reaction videos, and dance challenges across social media. Its enduring appeal highlights TWICE’s ability to craft music that resonates across cultures and generations.
Eyes Set on the 1 Billion View Mark
With 900 million views secured, TWICE is now inching toward a monumental 1 billion view milestone. Achieving this landmark would place “What Is Love?” among the elite group of K-pop MVs to reach a billion views, further solidifying TWICE’s status as one of the genre’s most impactful and successful acts.
Stay tuned as TWICE continues to break records and redefine global pop music. If you haven’t watched “What Is Love?” yet, head over to YouTube, hit play, and join the celebration as this beloved MV races toward 1 billion views!

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